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Beatriz Rojas, founder, and designer of AMATISTA, was born in Cali, Colombia. From a very young age, she showed immense creativity and exceptional talent for drawing, designing, and understanding color. In 1984 Beatriz launched a high-end clothing line that was very successful and well-received in her city of residence Cali Colombia. Later on, she found passion in designing contemporary jewelry and launched AMATISTA in 2004. AMATISTA features stunning, contemporary jewelry, 100% handmade in Colombia with natural and semiprecious stones plated in silver and 24k gold. The brand also carries a line of exotic artisanal jewelry rich in color with a tropical aesthetic and folkloric designs. Her designs are truly eye-catching and spectacular.